Privacy Policy

Last updated: August 11, 2026

Novalux operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Novalux is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, and transaction details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including information you include when contacting customer support.
Device information including your device, browser, network connection, IP address, and other unique identifiers.
Usage information including how and when you interact with the Services.

How We Use Your Personal Information

Provide and Improve the Services. To process payments, fulfill orders, manage your account, arrange shipping, and create a customized shopping experience.
Marketing and Advertising. To send marketing, advertising and promotional communications, and to show relevant ads.
Security and Fraud Prevention. To authenticate your account and detect or prevent fraudulent, illegal, or malicious activity.
Communicating with You. To provide customer support and maintain our relationship with you.
Legal Reasons. To comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We may disclose your personal information to Shopify and other vendors who perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping), to business and marketing partners, when you direct or consent to it, with our affiliates, and in connection with a business transaction or legal obligation.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

Security and Retention of Your Information

No security measures are perfect or impenetrable. We recommend that you do not use unsecure channels to communicate sensitive information to us. How long we retain your personal information depends on whether we need it to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have rights including the right to access, delete, correct, or receive a copy of your personal information, and to manage your communication preferences by using the unsubscribe option in our emails.